Quick Answer: What is an EPK?
An Electronic Press Kit (EPK) is your professional music resume. It's a single webpage or PDF that contains everything a blogger, playlist curator, or venue promoter needs to know about you in one glance. It turns attention into sustainable growth by making it incredibly easy for the press to write about you.
The Ultimate EPK Checklist
- Artist Bio: A short (1-2 paragraphs) compelling story about who you are and what your music sounds like.
- High-Res Photos: At least 3 professional press shots (horizontal and vertical) with a link to download them via Google Drive or Dropbox.
- Music Links: Embedded Spotify/SoundCloud players so they can listen immediately without leaving the page.
- Video/Live Performance: An embedded YouTube video of your best music video or live performance.
- Press Quotes: 1-3 quotes from previous blog coverage or notable figures.
- Contact Info: Direct email address for booking and press inquiries. Do not use an Instagram DM link.
Common Mistakes
The biggest mistakes are sending a 5GB ZIP file attachment via email, writing a 5-page biography no one will read, and forgetting to include downloadable high-res photos. Keep it hosted online (like a hidden page on your website) and send a simple link.
Frequently Asked Questions
Get ready to pitch your music.
Learning path