Bust a Move Matt Dike, Delicious Vinyl, and the Hip-Hop Hits That First Conquered Pop

The greatest untold story in the history of hip-hop, this is the first-ever complete account of the scene, street-savvy stars, and daring record label that launched West Coast hip-hop into the American mainstream and produced the hits that dominated the '80s and '90s—with previously unseen material, photos, and exclusive interviews. WITH A FOREWORD BY B-REAL OF CYPRESS HILL In 1987, hip-hop was at a tipping point: coastally, commercially, and creatively. New York City ruled the culture, while its hottest record label Def Jam was king. Yet out in LA, a new crew was ready to challenge for the crown, and their fresh spin would upend the industry as the decade reached its peak. Two Los Angeles dance club DJs, Matt Dike and Mike Ross, started their own independent label in Matt's cramped apartment on Santa Monica Boulevard and called it Delicious Vinyl. Hoping to press a few thousand records locally, they signed unknown rappers Tone Loc and Young MC, and after recording "Wild Thing," "Funky Cold Medina," and "Bust a Move," they soon sold nearly ten million copies worldwide. For a fleeting, shining time, aligned with a stunning series of collaborators, Matt Dike was the hottest music producer in the world. Iconic artist Jean-Michael Basquiat, director John Hughes, and the Beastie Boys all entered Matt's inner circle. Then, at the height of his success, Dike disappeared from the scene. Mysteriously, he cut himself loose from his closest friends, colleagues, and family. The life, career, and secrets of "the Howard Hughes of hip-hop" became the stuff of legend.